Daily Playlists
Music Promotion Platform for Artists
Daily Playlists is a music promotion platform that connects independent artists with playlist curators. With over 500,000 users and 60 million submissions, it helps artists get heard—offering both free and paid promotional tools to increase exposure on Spotify.
Client
Music Promotion
Services
Branding UI & UX Design
Music Promotion
While artists were spending money on premium features, they weren’t always seeing value in return. Poor playlist quality, unclear benefits, and limited transparency led to churn and low retention, especially among Pro subscribers. I conducted in-depth research with 700+ artists and used those insights to refine the platform’s monetisation strategy. We introduced vetted curators, guaranteed feedback or refunds, and launched a new Artist Pro Dashboard to showcase performance and savings. Platform messaging was restructured to clarify the benefits of going Pro.
Trust increased, retention improved, and monetisation became more sustainable. Artists spent more strategically, curators engaged more actively, and Pro users saw measurable results—leading to steady growth in revenue and long-term engagement.